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Web WritingContent Tailored for the Medium A good website will have great text that clearly communicates who you are, what you do and why potential customers should talk to you. But reading text from a screen is 25% harder than reading printed material and web surfers have very short attention spans. If you want people to read your website, your content must be tailored for the medium. Web Friendly Content Quill Copywriting will ensure your content is web friendly and engaging by: 1. Condensing large amounts of information into easily digestible chunks of text. 2. Utilising appropriate key words for Search Engine Optimisation (SEO). 3. Ensuring your text is clear, concise and free of grammatical errors. 4. Capturing web surfers’ attention and encouraging them to stop, browse and respond. Call to Action Responding might mean signing up for an online newsletter, filling in an online inquiry form or picking up the phone. |
